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Why the Soap Brow Trend Isn’t Going Anywhere, Anytime Soon

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Why the Soap Brow Trend Isn’t Going Anywhere, Anytime Soon


If you have sparse brows: Hallberg prefers to do the look on naturally full and unkempt brows but says those with sparse brows shouldn’t feel turned away from the trend due to its focus on the hair. “With more sparse or thin brows, you might have to add some more color to them to make them look full and feathery,” she says, but insists that the barer the base the better.

In you have thick brows: Those with particularly dense brows might need to play around a little bit with the hair placement. “Denser brows tend to need a little more manual separation with your spoolie, whereas less dense brows respond pretty quickly with a couple of swipes,” de la Garza says.

Moral of the story: Almost anyone can partake in soap brows, but the look’s longevity and intensity can depend on your natural eyebrow situation.

Which Soap Is Recommended to Create Soap Brows? 

For the purpose of eyebrow grooming, you can’t use just any old soap that’s lying around. One factor you should consider when looking for the right soap is glycerin. According to Dr. Dhaval G. Bhanusali, glycerin is a “great humectant and can keep eyebrow hair hydrated and healthy.” He warns that leaving soap on the face for an extended period can irritate the skin, so a viable alternative is a gentle, soap-free syndet bar such as the widely recognized Dove Beauty Bar.

Transparent Glycerin Bar Soap

Pears Transparent Glycerin Bar Soap

Aesthetically speaking, Hallberg recommends transparent soap to avoid casting hairs with white residue. Luckily, a majority of glycerin-based soaps fit that requirement. Evans says a great glycerin-based soap is Pears Bar Soap — and Healy is a fan, too.” It’s inexpensive and gives the same result as many pricey brow soaps,” he says.

Why not just use regular eyebrow gel? 

Hallberg says that by makeup artist standards, most brow gels don’t have the impact and long-term hold desired, and anyone with uncooperative brow hairs would likely agree. There’s a reason for that, according to cosmetic chemist Ginger King. “Hair gels are water-based,” she says. “Once people sweat, the hold factor can be weakened.” On the other hand, bar soap is thicker than gels and pomades, which King says contributes to its strength of hold.