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Top Indie Makeup Brands


We are so glad you’re here, my beautiful creatures. Today I’m sharing the Top Indie Makeup Brands. I’ve been a lover of indie makeup since 2008, which led me to start my blog and share my indie makeup swatches. It’s a passion of mine, and I enjoy sharing my love for makeup with you.

Gayle Guyardo, a Bloom TV host, interviewed me to discuss indie beauty last year. I love sharing my passion for indie makeup with everyone!

What is Indie Makeup and how can it help you?

First, let’s take a close look at the word indie. Indie is short for independent. Merriam-Webster It refers to being independent and not subject of control by others.

By the word’s literal definition, an indie brand is a brand that is independently owned, not beholden to a parent company, much like the independent bookstore mentioned. Indie makeup brands control what they make, how they make it, and everything else about them.

Two examples of brands

In contrast, a brand like Urban Decay, which L’Oreal owns, is not an indie brand because they are owned by a large conglomerate that controls much of the company. People often hate when L’Oreal and Estee Lauder buy brands, as they tend to dilute them and remove…

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