Welcome to Refinery29’s So, How Is It Really? We take a closer look at the hot topics on the internet. In studying them up close, we answer the question of what it’s really like to try out a trend, a viral product, or an unexpected TikTok hack. This month, we look at the Veronica Beard Dickey JacketBest-selling item with celebrities like Jennifer Lopez and Gisele.
Since its launch in 2010 the New York-based Veronica Beard brand, founded by Veronica Miele Beard & Veronica Swanson Beard has become synonymous with Dickey Jacket. The structured blazer comes in many different colors and fabrics (tweed, satin, leather), as well as in various silhouettes.
These dickeys can be purchased separately and are available in various styles, from knit bibs to quilted hoodies. They allow customers to update the blazers that start at $595 from season-to-season without the need to purchase a completely new one. With both…
