While we associate spring cleaning with a deep cleaning of our homes, it’s time to sift through your filled-to-the-brim wardrobe. This is the first thing you need to do. It’s your most worn section: everyday basics. These basics are like the disposable clothes in that hidden chair in your closet that turns into a giant of items that you forget about organizing. However, what if we told you that you don’t need to waste money on cheap staples that only last a few wears anymore? Pareto has timeless minimalistic clothing you’ll fall head over heels for, resulting in its own special drawer. These aren’t your everyday basics; the carefully curated wardrobe essentials are explicitly designed to be forever pieces with sustainability at their core.
Pareto believes in quality over quantity, which is why every garment it makes is made with the highest quality materials. As soon as you enter Pareto’s site, it states that “women wear 20% of their closets, 80% of the time,” and you can find that 20% here. The label only releases six to eight additional styles per year — brands tend to launch collections every season — and spends a year perfecting all the details. Pareto is also aware of the environmental damage that fashion can cause and works to make it as sustainable as possible.
